Five ways in which metrics can have a positive effect on the growth and vitality of the organization:

• Help define the Business Model.
• Help communicate strategy.
• Help track Performance.
• Help increase accountability.
• Help Align Objectives.

Reasons why some firms have not made an explicit commitment to metrics:

• Companies’ strategies change rapidly.
• Measurement is Resource Intensive.
• Soft Metrics are not valued by the investment community.
• Meaningful metrics change on Internet time.