Product & Customer Based Marketing Strategies

 

• When creating a marketing strategy,
  managers must consider both the
  nature of their products and the
  nature of their potential customers

• Most office supply stores on the Web
  believe customers organize their
  needs into product categories.

 

Good first step in building a customer-based marketing strategy:

• Identify groups of customers who share
  common characteristics

 

B2B sellers are more aware of the needs to customize product and service offerings to match their customers’ needs.