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E-Commerce at its finest
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Evolution of E-Commerce
Second Wave of E-Commerce
Advantages of E-Commerce
Disadvantages of E-Commerce
The Internet and the World Wide Web
Packet-Switched Networks
Routing Packets and Internet Protocols
TCP/IP & IP ADDRESSING
DOMAIN NAMES
Web Page Request & Delivery Protocols
Hypertext Markup Language
Revenue Models & Building a Web Presence
Digital Content Revenue Models
Advertising-Supported Revenue Models
Advertising-Subscription Mixed Revenue Models
Multiple Transition
Revenue Models in Transition
Revenue Models & Web Catalog Revenue Models
Online Video
Channel Conflict and Cannibalization
Mobile Commerce
Meeting the Needs of Web Site Visitors
Marketing on the Web
Web Marketing Strategies
Product & Customer Based Marketing Strategies
Emotional Branding vs. Rational Branding & Viral Marketing Strategies
Market Segmentation
Customer Behavior & Relationship Intensity
Advertising on the Web
E-Mail Marketing & Technology-enabled Customer Relationship Management
Online Auctions, Virtual Companies & Web Portals
English,Dutch & Other Auctions
General & Specialty Consumer Auctions
Business to Business Auctions
Virtual Communities & Web Portals
Strategy Formulation: Customer Interface
7cs of Customer Interface
Dimensions of Context
Content: Deciding What Information to Include
Community Classifications
What makes a Community?
Connection:Linking with Other Websites
Connections Classifications
Market Communications & Branding
Integrating Communications & Branding
Four Categories of Market Communications
Branding Choices
Implementation
Implementation Challenges for Online Firms
Online & Offline Integration
Leadership
Metrics
Why Senior Managers should be concerned about Metrics
The Performance Dashboard and its Components
Implementing the Performance Dashboard
Legal and Ethical Issues of E-Commerce
The Legal Environment of E-Commerce
Contracting & Contracting Enforcement of E-Commerce
Web Site Content Issues
Web Server Hardware & Software
Web Clients & Servers
Types of Websites & Web Client/Server Communication
Operating Systems for Web Servers
Web Server Software & E-Mail Benefits & Drawbacks
Human & Financial Capital
Elements of a Solid Business Planning Process
Chracteristics of Successful Entrepreneurs
The Trials and Tribulations of the Entrepreneur
The Management Team
Financial Capital
Planning for Electronic Commerce
Planning E-Commerce Initiatives
Strategies for Developing E-Commerce Websites
Managing Electronic Commerce Implementations
Project Portfolio Management
Open Search
Implementing the Performance Dashboard
Step One: Articulate Business Strategy
Step Two: Translate the Strategy into Desired Outcomes
Step Three: Choose Metrics
Step Four: Link Metrics to Leading and Lagging Indicators
Step Five: Calculate Current and target Performance
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Nash Ledesma
Far Eastern University-Makati
0923-2947902
Blog at WordPress.com.
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